The house is sparkling clean. Soft music is playing in the background with warm candlelight and decorations setting a festive mood. Countless hours were spent in the kitchen creating a meal that fills the house with smells of simmering garlic, green peppers, and heirloom tomatoes. Your guests are enthusiastic to sit down and eat.

But  upon entering the dinning room to enjoy good company and a great meal, they freeze in horror as they stare at food-encrusted dishes littering the table: coffee stained cups, glasses tipped on their side, pasta fused to the plates, and red sauce smeared across the tablecloth. 

Despite the all the hard work that went into preparations for the day, no one can take their eyes off the disgusting plates, glasses, and utensils littering the table.  Not one person is going to take a bite of this food. Yuck!

This is how it can be with writing.  You can have clever ideas and determination, but if your message goes out into the world unpolished and unedited, readers won’t be able to overlook the grammatical mistakes, awkward wording, and inconsistencies. Your work loses its credibility and you will lose your audience.

That’s why it is so important to have a professional editor who can make sure your great ideas reach their full potential and create a satisfying experience for your readers.